Overview
Social Links
Hello
- I'm Saba - Growth Leader with 8+ years of experience. I have grown and measured every type of digital product there is: web apps, mobile apps and desktop software across global markets.
- I like breaking things apart and solving complex growth problems using technology and creativity.
- I turn user insight and data into experiments across acquisition, activation and retention. Have delivered 60% YoY new user growth, 50% YoY MAU growth, 300% ROAS and double-digit CRO gains across B2B SaaS, fintech and digital platforms.
Places that shaped my journey
Growth stack
Measurement & Attribution
Experimentation
Paid Media
Mobile marketing
SEO & AEO
Experience
JetBrains
- Location
- Berlin, Germany
- Employment status
- Current
- Owning growth strategies across developer tools used by 15M+ software developers worldwide: IDEs, coding agents, frameworks & programming languages.
- Managing hypothesis-driven A/B tests that optimize new user acquisition and free-to-paid conversion via web. Owning the jetbrains.com web surface across landing pages, navigation, pricing and user journeys, resulting in double-digit improvements in product download & purchase conversion funnels.
- Growing adoption of AI coding agents (Junie, Codex, Claude Code) inside JetBrains IDEs, resulting in 70% growth of AI Chat WAU in 4 months.
- Built and deployed an in-house marketing analytics AI agent using MCP servers, CLI tools and custom agent skills, enabling self-serve analysis across marketing, advertising and product usage data.
- Growth Strategy
- Growth Loops
- A/B Testing
- CRO
- Agentic AI
- Data Analytics
- BigQuery
- SQL
- Reporting
- User Research
- Design
- MCP
- Agent Skills
Pflegia
- Location
- Berlin, Germany
- Growth Marketing
- Product Experimentation
- Data Analytics
- Reporting
- Attribution
- Performance Marketing
- A/B Testing
- PostHog
- CRO
- SEO
- Team Leadership
- Budget Management
TBC Bank
- Location
- Tbilisi, Georgia
- Growth Strategy
- User Acquisition
- Activation
- Engagement
- Retention
- GTM
- Gamification
- Predictive Churn
- Product Analytics
- User Research
- PostHog
- GA4
- BigQuery
- Dremio
- Power BI
- Performance Marketing
- Team Leadership
- Executive Reporting
- Product Management
- Agile
- Team Leadership
- Product Launch
- Web
- Performance Marketing
- GTM
- Digital Banking
- Business Banking
- Digital Sales
- Program Leadership
- Startup Ecosystems
- Entrepreneurship
- Business Education
- Partnerships
- Project Management
- Events
- Community
Education
Free University of Tbilisi
- Study period
- 09.2016—12.2021
- Degree
- Bachelor's degree
- Field of study
- Business Administration